Tuesday, 15 October 2013

BBM for Android, iPhone coming ‘within days’ says BlackBerry CMO

For the latest updates on the availability of BBM for Android and BBM for iPhone.  It has been over three weeks since the botched BlackBerry Messenger (BBM) for Android and BBM for iPhone launch and finally some word has emerged from BlackBerry about when to expect the re-launch of the iconic messaging app on non-BlackBerry devices.  In an interview to Reuters, Frank Boulben, BlackBerry’s chief marketing officer, said he expects the BBM to launch on Android and iOS “within days,” adding that the company is confident that it fixed issues that arose after the initial cross-platform launch of the messaging service last month.  BlackBerry suspended the BBM for Android and BBM for iPhone launch last month, after an unofficial older version of BBM downloaded by a number of Android users caused issues with the messaging platform.  Boulben said the company already has 6 million Android and iPhone customers pre-registered for the launch of its BBM service. In an open letter issued for its customers and partners, BlackBerry tried to reassure customers and partners that they could count on the distressed smartphone company.  The missive notes that BlackBerry has substantial cash and is debt free. But it makes no mention of the fact that the company is for sale and could be broken up and sold in pieces. Boulben said the uncertainty is the reason why BlackBerry is publishing the letter, which highlights the company’s strengths from its security offering to its device management capabilities and its mobile messaging platform. (With inputs from agencies) 

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